September 19, 2021

Is Hyundai Ready to Take on the Pickup Truck Market?

By Vietnam

Hyundai has been making a reputation for itself, constructing high quality automobiles at very aggressive costs. xe tải hyundai has additionally been coming into new market segments, strengthening its midsize line and rolling out new applied sciences together with hybrid methods and maybe quickly a hydrogen powered mannequin.

Pickup Vans

However one space the place Hyundai stays curiously absent is within the profitable pickup truck market, dominated by the Ford F-Sequence, Chevrolet Silverado, GMC Sierra and Dodge Ram 1500. In recent times the Toyota Tundra and Nissan Titan have discovered a following, bringing income to those two Japanese automobile makers as properly.

Hyundai does have expertise constructing vehicles, promoting its Hyundai porter in Korea and different markets. The Hyundai Porter is a industrial truck, subsequently if Hyundai is to construct and promote a passenger pickup truck, they will have to start out from scratch. Or, as rumors have circulated previously, hook up with Chrysler to construct their very own mannequin.

Chrysler Connection

However Hyundai doesn’t appear thinking about using Dodge even thought Chrysler’s plan to provide the Ram 1500 platform to Nissan dried up when Chrysler went bankrupt in 2009 and emerged weeks later underneath the management of Fiat s.P.a. Seemingly, Hyundai doesn’t need to depend on a platform provider whose very existence stays unsure.

So, what path may Hyundai take to be able to enter the pickup truck fray? Would a compact truck show to be the popular strategy to go or ought to Hyundai tackle the Detroit three and Japanese 2 to construct an enormous truck?

A technique Hyundai may probably “go large” is to take the prevailing Hyundai Porter and reconfigure it for pickup truck work. Hyundai already has the platform; stretching out the wheels and upgrading the suspension system is one method. Taking the four.6-liter TAU V-Eight engine discovered within the Hyundai Genesis and Equus may ship the powertrain wanted; Hyundai already has the transmissions accessible.

Seemingly Situation

The most cost effective method for Hyundai might not be the most effective one, nonetheless. Hyundai could be going up towards the most effective of the Detroit three who’ve confirmed that they’re nonetheless tops when in comparison with the Japanese 2.

The compact pickup truck market stays aggressive and ripe for the tackling because the Toyota Tacoma and Nissan Frontier are the highest sellers within the phase. Ford and GM aren’t providing a lot of a problem and the Mahindra vehicles are, properly, delayed.

That leaves Hyundai and its Korean cousin, Kia, revisiting the pickup truck market once more. As just lately as 2008, the 2 manufacturers had deliberate to construct a big truck, however deserted similar as fuel costs topped 4 dollars a gallon. Now, with fuel costs flirting three dollars a gallon, the time for a brand new from the bottom up compact truck is right here.

However will Hyundai chew or miss an essential alternative to leap in?